Business Tips For Small Business

Home-based business is getting increasingly attracting. Together with the residence now perfect for acquiring just as much technological know-how since several compact offices, why not employ a house. There are a number of attributes that engineering features most homeowners. It’s not the day of an typewriter notice as well as a postage stamp. Fast happiness is finished by using a substantial-swiftness internet connection.

It is a lot to be reported for applying the family property like a enterprise base. Dwellings into the future will likely be designed all-around web technological innovation. Households are increasingly being ” cable ” for top-swiftness internet use. The modern especially modern day dwellings delivering docking sta for mp3 players that look like telephone cases.

With all the active life-style so what can be a little more handy than operating from home. With the buying price of extended commutes going up there exists a new type of personnel that opt for an internet business. The web is becoming comfortable to all or any years. Almost everyone is sprucing their laptop or computer abilities. The webs popularity goes on and will slowly move the nation to with all the property as a possible office environment.

To create a home based business can take the smallest amount of quantity of investment capital. With wifi access to your subscriber base anytime on earth your office actually trips with you. Wherever in addition can you escape from everthing though using it along? Generating X and Ful will be the preferred using the new gizmos. Which means to reach a younger shopper you have to be computer knowledgeable

Anybody can start a home-based business. Get older is not a prevention and either is income. Most home business start with little investment capital. They could be started off although working at a full time job. Supplies can be obtained over the internet. In this case time to begin an internet business is significantly less that what it could be to begin a conventional form enterprise. It interests individuals who want to innovate and go into enterprise as fast as possible

Ignore being required to return home to deal with, doing clothing, getting meal geared up or maybe to test rejuvinating coming from a demanding working day at the job. People in america are transforming their joint venture with management and business The us. The indications are that this straightforward case of business respect is already an urban fable. These are uncomfortable situations for the worker who appears to be to your corporate institution being a guardian. Persons are not visiting the marketplace for 100 % medical care insurance coverage because that package deal might not be offered at all work opportunities.

An internet business has several overall appeal. A home is a haven that offers lots of facilities you could not okay within the work. Answer causing business The usa to sign up for the positions of the impartial business proprietor. That is a growing pattern that allows the business enterprise owner with additional hold in excess of prices to get started on and operate a business. Commencing a home based business is a means to customize your true self in the was not attainable ahead of the advent of the latest world wide web know-how.


Free Marketing Tips

Tip 1. See what other people are doing already to promote themselves online. There are tons of people already out there online getting all kinds of traffic all you need to do is study what they do and where they do it and do the same. It is a fast way to skip over “reinventing the wheel” and super charges your plan.

Tip 2. Visit all the sites that marketers leave ads,comments and footprints and signup. Read the rules so you know the in’s and out’s of the site then jump right into it. As you register at these sites remember to save the passwords and login names Most people after 1 month don’t remember the website or their login information.

Tip 3. Video Marketing website are the largest venue for free marketers Don’t Miss It. Most people submit 1 video and wait for a load of views and traffic…..all wrong You must create short eye catching videos that people will want to watch. Keep creating videos and ask for comments,rating and subscriptions to your videos

Tip 4. Join other peoples Blogs, Newsletters, Articles and Forums for more exposure. When you do this other people will see your coments and want to see more of you. Search engines will pick up your channel and index it and your views will skyrocket! Active blogs and videos get pushed to the top in their area on the website as well.

Tip 5. Never Stop! – Most people give up right when they are at the point of success so keep going..it’s close! To become a successful marketer you need to give youself time for search engines to index your blog,website or forum. Simply this..Winners never quit and quitters never win…Now Market and Get 500 Visitors Daily!


Examples Of Successful Business Strategies

Joint ventures are an excellent way to boost profits exponentially with minimal up-front cost to the business owner. Despite their advantages, many companies are hesitant to jump into a joint venture because they are unsure of how to begin.

To help you along this process, we have provided examples of four potentially successful joint venture opportunities. These examples may get your creative juices flowing so you’re ready to set out and find your own joint venture partnership.

The Wedding Collaboration

Aren’t weddings all about coming together to form a union? Bring that concept to your level by finding partners that can help you expand your wedding businesses. Florists can collaborate with photographers, who can partner with caterers and so on and so on.

The key to a successful joint venture in this area is to consider other businesses that will cater to the same client list you work with. Approach them about sharing advertising or endorsements so you can both capitalize on new clients that approach either business for services.

Home Maintenance Matches

Realtors are famous for these sorts of joint ventures because they usually carry lists of home maintenance experts that their clients have worked with in the past. If you’re a plumber, build your empire by bringing an electrician, roofer and general contractor onboard. Give your JV partnership a general name, so homeowners know they can contact you for any type of home repair or maintenance project. Share one another’s business cards and get those real estate associates involved if you can. Get ready to watch your profits soar.

Radio and Donuts

We got this idea from the BSP Shorts website. A local donut shop offered free boxes of donuts to radio stations for daily giveaways. In return, the on-air talent talks up the store and the products they sell. DJs regularly sing the praises of the donuts, which bring more customers into the shop. For the cost of a box of donuts, this business owner has become savvy on how to garner free publicity in one of the most effective mediums available.

Travel for Profit

Travel services are also tailor-made for joint ventures. Consider a business that sells a varied range of specialty luggage and travel equipment. What’s the best way to get their name out to travelers? By partnering with a popular travel agency, of course! These two businesses help one another by offering free endorsements and discounts to build their customer lists. A customer walks into the travel agency to plan a cruise vacation and finds out there is another business right in town that sells luggage and supplies specifically for cruise travel. It’s a definite win-win for both companies.

Finding joint venture opportunities is not all that difficult once you open up your mind and let your creativity take over. By finding the right JV partner, you can build your customer list and your profits for a fraction of the time and money it would take you to do the job on your own.


Free Marketing Tips

The advantages of freebies can be many but at the same time you can be caught up in a marketing campaign that you just don’t want. So how can you beat the marketing pitfalls when you are offered something for nothing?

In this article we discuss what to look for and how to test for validity.

1. Let’s consider free classifieds and email sites.

a. Free Classifieds are completely harmless. Having tested hundreds of sites there’s nothing to be found that will cause you any marketing grief. What you do need to do though is look at the sites that will give you an option of both pay per ad and free ads. You should also look for sites that promote to the search engines on a regular basis. This gives your ad and your website more visual power and your website backlinking from the major search engines.

b. Email sites are mostly known as Safelists. A safelist can boost your business a thousand fold. There are free safelists and there are paid ones. We have found both types of safelists to be effective. We have however, found a paid safelist has a slightly better quality range of leads than that of a free safelist. A safelist grants you to email thousands of likeminded clients without being accused of spam. This is very important as direct marketing is the most effective form of marketing and spamming is a fineable offence. Therefore safelists rectify this problem.

2. Search Engine Submission. This is a minefield and unless you’ve loads of time you probably don’t need to do it yourself. Free search engine submission offers are good but what they essentially do is list your website on smaller non-descript sites where nobody will find you. To really get your website out there you should pay somebody to do it. We have found that as little as $10 a mo will get your website into over 1000 quality websites and increase your hits and your sales.

3. Marketing need not be all about the Internet. What about promotional material such as business cards? A business card is something you really must have no matter what business you are in. A person with your business card in their pocket, wallet or on their fridge will be a good asset to you. Why? Because whenever they access these areas they view your card and are subliminally reminded of you. That is why repetitive TV and Advertising works – it is all subliminal. So what has this to do with freebies? Well surprisingly there are companies out there who need to help you by giving away free business cards. You normally only need to purchase the postage. They can offer you a good range of designs and layouts to ensure you’ve a professional look without the cost. So don’t discount a Business Card freebie it could well give your business a kick start.

Finally…

4. Free downloads. There is nothing free in this world or is there? Most times you’ve to pay a service fee, a postage fee, or read other peoples ads, or receive offer for whatever it is you are accessing for free. This can be really worth your while. If you are looking for free downloads then look for those that have an admin free attached and don’t expect you to sign up in some way. That way you will not get bombarded by junk mail and just get what you were wanting – free downloads. Also if you are in business look for the free downloads that give you the opportunity to give away goodies to your clients, or to resell as well as to use yourself. Otherwise there’s no point even bothering.

So there it is an overview of the good way to market your business using freebies.

Best wishes with your business!


Examples Of Successful Business Strategies

Ensuring Successful Analysis, by: analysing the operating environments on a regular basis, and additionally when major changes occur; using legal and ethical means to gather information; using experienced specialists to gather and analyse the information; using an appropriate range of information gathering tools and techniques; gathering information from an appropriate range of sources; ensuring that forecasts, trends, predictions, are supported by sufficient evidence. The objective is to carry out an analysis that provides the organisation with a clear picture of the current environment in which it operates, and a forecast of impending changes. This will enable the leaders of the organisation to make changes to existing operational objectives in response to the findings on the current situation, and to longer term plans in preparation for the predicted changes. A thorough analysis should be carried out at least annually, with quarterly reviews. This will ensure that the leaders of the organisation are fully informed at all times, and are equipped with information that will enable them to respond appropriately to any changes which impact on the organisation.

Analysing The External Environment, by: identifying the components and the boundaries of the external environment in which the organisation operates; considering the current political, economic, social, technological, and environmental situation; gathering appropriate, sufficient, reliable, and valid information; identifying and evaluating trends; evaluating the impact of current influences on the organisation; forecasting the impact of likely changes on the organisation. The objective here is to gather information which highlights or predicts changes in the world in which the organisation operates. There are many thousands of local and international influences and forces which impact on the organisation. Indicative examples include demographic changes, cultural changes, and social behaviour changes, all of which can lead to changes in customer markets and buying patterns. Another example is a likely or forecast change in a technology which could end demand for certain products or services. For almost any organisation, of a size, and in any sector, gathering and analysing this type of information is critical.

Evaluating Competitor Behaviour, by: identifying current and likely competitor organisations; gathering appropriate information on current and forecast competitor activity; evaluating the strengths and weaknesses of individual current competitors; considering the likely impact of new entrants or changes in competitor behaviour. The purpose of this is straightforward. Competitors are, by default, competing for the same customers, and if they are worthy competitors, they will be carrying out the same type of analytical activity, and responding to their findings. Competitor activity can be a vital component of the information gathered, as it indicates how similar organisations are responding to current and forecast changes.

Considering The Needs Of Stakeholders, by: identifying all stakeholders, within and outside the organisation; evaluating the importance of support from each stakeholder group; consulting with stakeholders to identify and understand their needs; explaining to stakeholders the organisation’s strategies and values; resolving conflicts and misunderstandings through discussion. The aim of this activity is to make certain that the needs of the stakeholders are known, and their views taken into consideration. Stakeholders can include operational staff, managers, trade unions, shareholders, suppliers, customers, clients, sponsors, funding organisations, partner organisations, local government departments, and local or national media. There can also be sector-specific stakeholders, such as relatives of patients, in the hospital sector, local residents affected by major construction projects, or parents of schoolchildren.

Evaluate The Internal Condition Of The Organisation, by: analysing the organisation’s current internal condition; carrying out a review of strengths, weaknesses, opportunities, and threats. The aim is to build a detailed picture of the current condition of the organisation, in terms of its internal health. This should be comprehensive, looking at all internal aspects of the organisation, including for example, the physical location(s) in which it operates, condition of buildings, equipment, vehicles, plant, funding, operational performance, recruitment, retention, training and development, policies, procedures, products, services …. and so on.

Adjusting Current Strategies, by: considering the findings of the analysis activities, and then evaluating current strategies and direction against these; consulting with specialists and key stakeholders about the proposed changes; adjusting current strategies and strategic objectives or replacing them with new ones; implementing a management system that will monitor, control, and adjust where necessary, the new strategies. The objective here is clear. To survive, the organisation must have in place appropriate strategies. Unless strategic direction, specific strategies, and their related objectives, are regularly evaluated, maintained and adjusted, the ability to compete will deteriorate and eventually the organisation will fail.

Adjusting Systems and Structures, by: evaluating the appropriateness of the current systems and structures in meeting the demands of the new strategies; consulting with all affected stakeholders on proposed changes; planning and implementing changes to operational, quality, and cultural systems, policies, procedures, and structures; implementing procedures to monitor, control, and adjust these as necessary. The purpose of this is to put in place an appropriate infrastructure that will support the new strategic and operational objectives. Unless this infrastructure is compatible with, and supports the achievement of, these objectives, the strategies will run into difficulties and almost certainly fail.

Adjusting Current Operational Objectives, by: adjusting operational objectives and activity in response to the changes in strategic direction; implementing an appropriate quality assurance management system to maintain operational quality standards; implementing procedures to monitor, control, and adjust operational activity and objectives as necessary. Operational activity must support and help achieve the strategic objectives. It is extremely damaging, if not fatal, to allow operational activity to continue unchanged, when the strategic direction and objectives of the organisation have changed.

Adjusting Personnel Capabilities, by: comparing the current and likely performance capability of key individuals and teams against the forecast performance requirements; improving personnel capability by re-training and development where appropriate; replacing individuals and teams where necessary; implementing an individual and team appraisal and development system.The aim of this activity is to make certain that, at all levels, the best possible individuals and teams are in place to support and help achieve the organisation’s goals. Without the right people the strategies will fail.

In Summary: analysing the environment in which the organisation operates is the most critically important activity that the organisation’s leaders undertake. It represents the sole purpose of the leaders, that is to make certain that the organisation is taking the most appropriate strategic direction and is equipped with the optimum resources needed to be successful in achieving its objectives. High quality information is critical to the success of the organisation, and information about the changes and challenges facing the organisation in the future is the most valuable of all.


Business Tips For Small Business

When you start out in small business pretty much every small business owner has the perception that everybody is their customer. In fact taking on this strategy can be the death knell of your business before you really get started. The key secret to small business is to carefully choose who you need to be a customer. Do not get trapped into believing that you have to have everyone as your customer.

There are many reasons why you need to choose your customers, rather than they choosing you. One of the key reasons is money. Having too many companies that do not pay you within an acceptable period of time can in fact put such a financial burden on your business that they can bankrupt your business. Let me explain …

I had a number of government clients a few years ago which had a policy of choosing when and if they were going to pay. These government clients used purchase orders to buy training from our company, but just because they could, they decided that they did not need to pay because the whole purchase order had not been completed. So even though one person out of 15 had not completed their training and had been sent overseas, they chose that they were not going to pay the $14,000 bill.

Fourteen thousand dollars to any small business is a massive amount, add onto the fact that we had to outlay money for these courses including wages, catering and manuals. The consequence of this organization deciding not to pay put a huge financial burden on my business. I should note that this client was not dissatisfied with our training, which was far from the truth, the person in charge simply decided that they were not going to pay. Some government bureaucrats and large corporation managers do this just to show that they have power.

Anyway, after 9 months we did finally get paid, however, that training actually cost us more than $14,000 by the time we accrued things like penalty payments on products we purchased and interest plus legal fees in recovering the money. In the end I learnt a very important lesson that you need to be very careful as to whom your customers are because they can do a huge amount of damage to your cash flow and can put you into huge debt just to survive.

Let me give you another example of a family member who recently experienced the same situation …

Certain members of my family decided they wanted to try their hand at the trucking industry. They purchased a truck and got into a contract with a large freight distribution company. Essentially, they ran into trouble within the first few months of starting their business, simply because they chose to have just one client and the contract they entered into with this client allowed the freight company to withhold payments for upto 3 months before they got paid. This has cause this family a lot of problems because without cash, you can not run your trucks cause you need to fill up on Diesel. Not being paid for over 90 days means you can not buy fuel and as such you can not make money.

The a thing I have learnt from small business is that I like customers who pay cash upfront before the service or product is taken out of your store. I also prefer customers who have a reasonable expectation on service.

You would think a car cleaning business would be a relatively simple business to run with very few complaints. I kid you not; this is a nightmare industry where some people have some unreal expectations so when we are on a recruitment drive for new customers we choose customers who have four facets –

1. Want Regular Cleans
2. Have kept their cars relatively well cared for
3. The cars are no older than 6 years old
4. They pay cash upfront

In fact, when it comes to our car cleaning business, or all of our businesses we actually interview our customers before we enroll them as our clients.

Here is the reason why we have chosen those customers above for our car cleaning business. Any business where you get repeat business is always a boon, because the long term customer value is always more than somebody who just wants it cleaned once. One thing we have learned about our customers is that those who need to get a regular clean have more realistic expectations than those who only get their cars done once or every now and again.

Customers who keep their cars relatively well cared for means the amount of work to maintain it is much less than those who do not and it means less work on our behalf and better profit. The third facet, we like cars that are no older than 6 years old. Cars that are older than this usually have a poorer paint quality, simply because the paint has faded and most people when they get a car detail think their car is going to look brand new and if your paint work is terrible well there realistically is not much we can do cause car detailers do not respray cars or do that sort of paint work. We can only work with what we have. The fourth facet is they pay cash upfront.

In small business, cashflow is everything. Without cash you cannot pay your bills. If you have a good solid cashflow then you will be making a profit. A small business without cash will be placed into receivership very quickly.

Look the bottom line is that small business is really hard and to make it easier you need to choose customers that have the following facets:

1. Pay Cash Upfront or By the Due Date
2. Have Realistic Expectations of your products and services
3. Want to Buy From You Regularly

If you have customers that have these facets then you have a good chance of surviving small business. The mix of customers you have is something that you have to manage and review on a regular basis to ensure that you do not build a customer base with to many customers without all of these facets.


B2b Internet Marketing Strategies

  Internet marketing is the business of both advertising and selling goods and services over the internet. This form of business is ever-increasing in popularity, with millions of people now making purchases on the internet. Internet marketing began in the early 1990s as primarily a means of product description, consisting merely of text descriptions.  As technology progressed, internet marketing rapidly advanced to include pictures and other rich graphics as part of advertisements for products and services. After realizing the remarkable likely of this means of marketing, internet-based companies started opening their virtual doors for business.  As opposed to what are now known as “brick and mortar” operations, these e-businesses offer their products and services to a growing number of consumers, conducting all, or nearly all, of their business in the virtual world of the internet.
There are many forms of marketing on the internet. Among them are article marketing, blog marketing, e-mail marketing, search engine marketing (to include search engine optimization), banner ads, pay-per-click ads, and pop-up ads. It is important to note that each of these forms catches the attention of the target market in different ways, and some may be more effective than others depending on the product or service, the target market, and the strategy and goal of the business marketing itself. Among the business functions that may require use of different means in their strategies are customer service, sales, public relations, information management, and others.
Internet marketing has also become an integral component of many “brick and mortar” operations, but online-only businesses have offered some challenge in the arena of retail sales, an example of business-to-consumer (B2C) marketing, business-to-business (B2B) marketing, and peer-to-peer (P2P) marketing. However, other online-only businesses have specialized into newer approaches, such as online auctions, sites that allow you to find the best price on what you’re shopping for, and also sites that allow you to name your own price. Further, affiliate marketers have emerged, offering marketing solutions to virtually all types of business. These firms generally receive what’s named purchase performance. Even home-based businesses now flourish thanks to internet marketing.
There are many benefits to the concept of internet marketing. It allows consumers to shop and conduct business from the comfort of their own home, any time of day or night, or from virtually anywhere provided they have a connection to the internet. Businesses work much more effectively with partners. Efficiency and speed have increased dramatically as business and shopping have moved to the internet. Even costs have been dramatically reduced.  Furthermore, at this time, it is rare that you must pay any tax for the pieces you purchase online.
The most noted disadvantages to internet marketing are the sometimes slow or unreliable internet connections that occur, and online security. Technology is diligently pursuing solutions to both problems, and progress is being made. Also, with the attention of the government on identity theft, it is clear that security and reliability will continue to improve over time.
 


Online Marketing Tips For Small Business

If you are wanting in making money from home, you should know that there are many different business home world wide web marketing opportunity factors that should come into play. First of all, when you are looking for home business or world wide web marketing opportunities that you are wanting in, you should keep several things in mind. The first thing that you should keep in mind is that not all business/home world wide web marketing opportunity is going to be the same, because there are many different opportunities that you might want to thing about in many different areas.

You want to make sure that your business home world wide web marketing opportunity is one that you could stand to do for quite some time. This is because as you et the chance to do more and more, you world wide web marketing business is going to grow, and you are going to have to keep in going. This means that the business home world wide web marketing opportunity that you are starting up has to be something that you want to do for the long term.

The other thing that you should keep in mind when you are talking about a business home world wide web marketing opportunity is that you have to be able to have a way to make money. Your business home world wide web marketing opportunity has to be something that you want to do but also that will make you money.

There are also other things that you should keep in mind when you are thinking about different business home world wide web marketing opportunity propositions that you might come across. The most important is that you can find something to do that is interesting to you. It has to be something that you are wanting in because it cannot be something that will bore you or make you uninterested.

So, when you are looking at the business home world wide web marketing opportunity that comes your way, you have to be sure that you first of all are wanting in the proposition. You also have to be sure that you have a way to make money from the business home world wide web marking opportunity, and also you have to be sure that you are willing to do the world wide web marketing business for quite some time.

When you have brought all of these things in to play, there are many chances for you to find a home world wide web marketing opportunity of a business. There will be many chances for you to find these online, and they may be chances that you might want to take because they will give you money and they will give you security for the future. These are all things that you should keep in mind when you are looking at the different business home world wide web marketing opportunities that might come your way. Remember that this could be something you do for a long time.

Ecommerce Sales Strategies

Smartphone penetration in the industry opened up a new lane of opportunities as cell net grew to become much more common. In accordance to study in 2009, an amazing 44% of people ended up identified to have utilised cell ecommerce purposes to acquire goods and solutions. The members also emphasized on the reality that they discovered cell net the ideal way to search for information on-line. This really marked the start off of an illustrious period of time in the historical past of mobile commerce, with tiny organizations benefiting a wonderful offer from random buys manufactured via mobile telephones. Apple detected this trend and produced the Apple iphone to encourage even more browsing by means of mobile telephones. Cell ecommerce arrived of age and more and a lot more companies warmed up to the prospect of undertaking business through investment in mobile ecommerce apps.

Android, BlackBerry, and Apple Apple iphone have been the main players in this situation in the earlier 3 years. With newer tailored purposes and simple to use client interfaces, mobile ecommerce vendors are on a roll nowadays! For that reason, if you are not content with the market place existence your organization has been ready to generate until day, mobile commerce is what you need to have to vacation resort to. By selecting the services of cell application developers, make confident you introduce custom-made applications for these kinds of cell platforms. Your business is sure to sign up increased product sales and do effectively in the coming fiscal year owing to the recognition of these apps.

Many retail companies that have not kept up with the latest cell eCommerce trends have located that their base line suffers. It is crucial to keep an eye on what the most successful businesses in your market are performing to get their title and item out to their consumers.

Soon after the net and cellular phones started out to become well-known, e-commerce methods started out to explode in popularity. Each huge and modest organizations use these techniques to get themselves some nice profits. More men and women have cell telephones than they do personal computers. This is a vast amount of people in an uncompetitive market that are just waiting for your marketing initiatives.

There is a huge prospective for growing revenues when you carry out a mobile eCommerce campaign. Surveys carried out have shown that much more than forty% of people have used the net to acquire good or providers in the last calendar year. The people surveyed also mentioned that they are quite most likely to use their smartphones for internet access.

Mobile advertising is in its infancy, consequently the competitiveness is not as great as it is in other places. Your retail organization can select up buyers that not many individuals are preventing for but. You need to have to set something up now so that you can be forward of the match later. It is crucial to start off benefiting from these buyers as shortly as you can.

Numerous of the most well-liked technologies businesses like Apple and Google have presently started to realize that e-commerce is the wave of the future. The good news is, many brick and mortar retail companies are sluggish in catching up with the developments of the long term.


Successful Strategies For Online Learning

Everything in the world today needs to be marketed well; even education, hence marketing strategies and distance learning go hand in hand. In order to create a lasting impact on the minds of the target audience, educational institutions offering distance learning programs need to be a cut above the rest. Education is a service and any service needs to be marketed well to be attractive to the consumer, who in this case is a student.

How Technology has Affected Education

It’s a changing world, and technology has become the backbone of any distance education program. Marketing strategies and distance learning are symbiotic, since education is essentially a service and deals with human beings. Hence student enrollment and retention are very critical aspects for a college to consider. The internet is rife with dotcoms looking to make quick profits, which are posing a serious threat to the more serious academic institutions looking at providing quality educational experience to its students. Many universities have not only started offering online versions of their on-campus programs, but are also working on creating a virtual campus for its online students. Today the student is out shopping for courses and institutions; he or she is tech savvy and enrolling in a particular course is just a click away for him or her.

Weapon of Choice Modes of Marketing

It is a cluttered world out there, and to be noticed, any educational institution will need to break through. A lot of colleges today are adopting different marketing strategies and distance learning has become an especially volatile market. Many colleges are using web based ads and promotions aggressively for marketing their courses; the internet being a relatively cheaper advertising medium, has taken over the other traditional mediums like print and TV. Pop-up ads, email and banners are, however, mainly mass marketing tools and are largely ineffective. What education needs right now is relationship marketing.

Relationship marketing is essentially establishing, developing and maintaining successful long term relationships with students. Education being a service cannot adopt marketing strategies meant for a manufactured product. Marketing educational services is more about building trust and commitment, more about making students loyal alumnus. Marketing strategies and distance learning are correlated because they deal with the creation of a product that cannot be copied by anyone else, and with creating an atmosphere of nurture for students right from the enquiry stage. For the student, any educational institution is attractive if it has the right mix of pricing, academic experience, and credibility. If a college is able to provide services beyond these three parameters, it has earned the loyalties of any student enrolled with it.