The term viral has been thrown around a lot lately with the growth of Youtube and other social media entities. So what is it? Is it a good thing, because it sounds bad? I, like you, have asked these questions at one time or another, so we will discuss what viral marketing is and its practical applications in business and pleasure.
So I will paraphrase a definition from wikipedia here. “Viral marketing and viral advertising refer to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self replicating viral processes, similar to the spread of pathological and/or computer viruses.”
So basically using the new web based media channels to distribute your content and drive business or interest all while you sit back and slug Keystone Lights in your favorite Lazy-boy recliner.
Ok, so now that we have the definition out of the way, why is a chubby kid singing a song in a high voice considered a viral video? Well because of the way it is spread. Lets take that chubby kid for example. Lets call him Brian in this example.
It starts like this. A video is posted to you tube by Brian. Brian’s friend Bethany posts it to her myspace page and it then get distributed to all her friends and all their friends. That is how the process starts.
Now that the process has started it will be replicated on the other social media sites and distributed as far as possible and the virus is growing. Social bookmarking, blogs and email chains can make the process explode!
Most are probably thinking how they can capitalize on all this new found info and to that i say get to it! Powerhouses like Frank Kern have long been know to use videos to control the masses.
Those not so business inclined are probably hatching a plan to go get a millions hits on a video of themselves doing 1 arm push-ups in a Speedo with their Chihuahua sitting on your back wearing a bonnet all while drinking a beer (I actually made that up, so don’t steal it. I am still trying to round up a chihuahua that will not get spooked).
Hopefully this article helped give you any ideas. Now go out there and make it happen.